Hello Podcast Listeners!

As I'm about to take off for a little break from social media, I wanted to give you all two easy ways to contact me should you have questions or topic requests for Life Beyond the Massage Table. Please do leave a comment here, or pop a message into my… read

Social media 'detox'

Social media, and just being 'social on the internet', has been a part of my life since I was in high school. That's over 20 years. 20 years of using the internet to connect with other people. It started with getting my first email address and online chat rooms, then… read

How to speak so they'll want to listen.

I’m currently on a flight to Los Angeles for a wedding. That makes me sound like some sort of jet setter, but we have family living there. Anyhow, as we prepared for takeoff, the usual safety video was playing. As I’ve flown a few times over the past… read

Communication

Let's keep this short and sweet: the ability to communicate clearly with your clients is probably the most important part of running a business. You can be the world's best at what you do, but if you can't speak to your clients in a way that they understand and 'click'… read

The magical networking equation.

Pretty much everyone who runs a business is going to hear at some point that it's 'all about networking'. Or, they might hear that it's 'all about who you know' or 'all about making connections'. It's all the same thing, really: connecting with people. If you make a genuine connection… read

A short lesson on advertising for those who don't like advertising

This week's topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let's dive in to that for this week, shall we?… read