The magical networking equation.

Pretty much everyone who runs a business is going to hear at some point that it's 'all about networking'. Or, they might hear that it's 'all about who you know' or 'all about making connections'. It's all the same thing, really: connecting with people. If you make a genuine connection… read

A short lesson on advertising for those who don't like advertising

This week's topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let's dive in to that for this week, shall we?… read

Hey Massage Therapists: Here's how you survive in a crowded market.

I remember back in Massage Therapy school, one of the things our teachers always told us was to never sign a contract that had a ridiculous 'non-competition' clause. If you haven't heard that term before, a non-competition clause says you can't open a similar business (like another massage therapy clinic.… read

Being grateful, and graceful, saying no to referrals

So last week I mentioned that one of the things I've been struggling with recently is dealing with referrals when the person being referred isn't a good fit for what I do. I'm always super grateful for referrals from friends, family, and other clients. They're the lifeblood of any business,… read

Revolution Check in, May

Happy Friday everyone! Before I dive in to this week's topic, I wanted to mention some things I have coming up. Tutorials and 'Best Of' posts: I've noticed a lot of you really like the tutorials I put together, such as the one last week about getting a professional email… read

Tutorial: Need a professional email address?

Have you been using a free email address as your business email? Gmail, Hotmail, or similar? That can be a fine option, but your professional online presence can look a lot more polished if you have your own custom email address, using your own domain name. But how do you… read