Burnout

This is a topic that's pretty personal to me. Maybe it's personal to you too. Burnout. What does that word mean to you? For you massage therapists out there, it might make you think about the so-called statistic that says RMTs tend to 'burn out' after 5 years, because their… read

Should I use social media to promote my business?

First thing’s first: if you haven’t read last week's post on blogging, I’d recommend going back and reading it. Some of the things I said last week apply this week! So I’ll start this whole topic with a reminder about the ‘should I?’ part of the… read

Should I Start a Blog?

This week and next I wanted to tackle a question I receive often from clients. People want to know what they should be doing online in order to promote their businesses. Should they be blogging? Should they be on Instagram? Twitter? Facebook? Snapchat? Something else? #mc_embed_signup{background:#fff;… read

Holiday Marketing Doesn't Have To Suck

It's mid-November, and that means it's time to start thinking about your holiday marketing plans. Never thought about them before? Usually leave that until December 1st? Happy to just sell a few gift certificates and not worry about it? That's all ok! But let me give you a little nudge… read

Practice What You Preach!

Let's talk about self care. I don't mean the stuff you give to clients. The exercises you recommend to help them with their condition. The hot baths. The stretches. The new pillows or back rests or knee braces. I'm talking about taking care of yourself (which is actually taking care… read

Pricing

So the past two weeks we've been talking about money! But there's one topic I didn't touch on then that I really should now, and that's setting your prices as a 'not covered by provincial health care' practitioner. In other words, you are able to set your prices yourself and… read