This post is an excerpt from a series I'm doing for my newsletter subscribers, on how to create an entire plan for your online marketing that actually makes sense for you and your business. Whether you're running a clinic, studio, gym, or just your own small solo office, you've probably… read
Welcome! happy little biz was created to help health, wellness and fitness businesses grow. It's about thinking outside the box and looking at ways to improve your practice while remaining true to what you want for your business and your life.
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If I say the word marketing, how does it make you feel? If you’re like a lot of health and fitness professionals, the idea of doing any kind of marketing for your business is approached with a great deal of resistance. We’re told we should be doing it… read
Some things in life you only really learn to do by doing them. Actually, I’d argue that most things in life are like that - there’s nothing like personal experience to guide us. So when it comes to contracts, most of us don’t have much experience to… read
Have you ever sat at your computer (or in this day and age, your phone), swearing because you couldn’t get it to do what you wanted to do? Or, have you ever watched other businesses go all out with the technology — a cool website, online booking, social media advertising,… read
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'specialization'. But no matter what words you use, it's an important concept in marketing any business. When we’re talking about marketing,… read
In this digital-focused world, promoting your business online seems like a no-brainer. I’ve certainly shared plenty of content about online marketing with you guys, and I agree that it’s an important part of building a business. Whether you’re a one-person show or have a big clinic or… read