happy little biz

Topic: advice

How to speak so they'll want to listen.

I’m currently on a flight to Los Angeles for a wedding. That makes me sound like some sort of jet setter, but we have family living there. Anyhow, as we prepared for takeoff, the usual safety video was playing. As I’ve flown a few times over the past…

A short lesson on advertising for those who don't like advertising

This week's topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let's dive in to that for this week, shall we?…

Being grateful, and graceful, saying no to referrals

So last week I mentioned that one of the things I've been struggling with recently is dealing with referrals when the person being referred isn't a good fit for what I do. I'm always super grateful for referrals from friends, family, and other clients. They're the lifeblood of any business,…

A Happily Ever After For Your Business?

It's finally spring here in Toronto (can I get a 'it's about damn time!'?). With spring tends to come those feelings of renewal, growth, and wanting to 'spring clean' our lives - personally and professionally. For we solo business types, that means we start to think about ways we…

What is content marketing and why should I care about it?

You know you need a website. You know you want to get more people visiting your website. The kind of people you'd like to work with and would be a great fit for your services. But, how do you do that? In recent years folks have become more aware of…

So... how do I advertise my business?

I'm a member of several business-related Facebook groups and probably the main question I see people asking is: What's the best way to advertise my business? As you might expect, this has changed a lot over the last few years. With the rise of ye ol' Internets, we aren't stuck…