happy little biz

Topic: brand

Hey Massage Therapists: Here's how you survive in a crowded market.

I remember back in Massage Therapy school, one of the things our teachers always told us was to never sign a contract that had a ridiculous 'non-competition' clause. If you haven't heard that term before, a non-competition clause says you can't open a similar business (like another massage therapy clinic.…

How to find your voice, even if you're tone deaf

When you look at your business, do you ever stop to think about what makes it unique? Why should people choose you over someone else who works in the same industry? Here’s the thing: pretty much no matter what you do, there will be lots of other people who…

Marketing is not a dirty word

Google that. No, really. I'll wait while you do it. So the point of that silly exercise, of course, is to show you that this is a much-talked-about topic. Clearly, there are a large number of us who do believe that marketing and sales are dirty words. The question we…

Your brand needs personality

What's in a brand? Do I really need a 'brand' anyway, I'm just a small business doing my thing, right? Well actually, having a brand is a really important part of your business planning. Having a brand does not mean you need to become a big marketing machine or present…