happy little biz

Posts tagged: content marketing

What the heck is content marketing and why should I care?

If we've ever worked together on a project, or if you've been reading my blog or newsletter for a while, you've probably heard me say that you should keep your website simple and focus on the content. So now let's talk about another way to focus on your content: content…

What is content marketing and why should I care about it?

You know you need a website. You know you want to get more people visiting your website. The kind of people you'd like to work with and would be a great fit for your services. But, how do you do that? In recent years folks have become more aware of…

So... how do I advertise my business?

I'm a member of several business-related Facebook groups and probably the main question I see people asking is: What's the best way to advertise my business? As you might expect, this has changed a lot over the last few years. With the rise of ye ol' Internets, we aren't stuck…

How can my site be 'found' by search engines?

In last week's post we tackled the question of SEO, and if it's really still relevant in 2015. The answer is yes, it absolutely is, but things are different now than they were 10 years ago. The current trend with Google and other search engines is to focus on quality,…