happy little biz

Topic: design

In a sea of website options, how the heck do you choose?

When people find out what I do for a living, one of the first questions they ask me is, "How do you compete with all these new website building services?" Maybe you get asked similar questions with your own business. Seems to be something folks wonder about, the idea of…

Web design tips for non-designers

Whether you're building your own website or working with a professional to create one, it can be a little daunting to think about design if you're not, well, a designer! But no matter what your role in the process, it's a good idea to have some basic understanding of what…

Just how important is a mobile friendly website?

An often overlooked part of your website strategy is how easily the site can be viewed on a mobile device like a smartphone or tablet. The little computers we carry with us each and every day and have become such a huge part of our lives. Just how often are…

How can my site be 'found' by search engines?

In last week's post we tackled the question of SEO, and if it's really still relevant in 2015. The answer is yes, it absolutely is, but things are different now than they were 10 years ago. The current trend with Google and other search engines is to focus on quality,…

How to Hire the Right Web Designer

..and not just ANY web designer Hiring a web designer may be one of the first major things you don't 'DIY' with your business. So it could feel like a huge task! You might be tempted to just ask your brother who built a website for himself one time. Or…

Case Study: Niche-specific marketing really works!

I had a full schedule most of the time. [...] All I had to do was focus my marketing strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz…