happy little biz

Posts tagged: marketing

A short lesson on advertising for those who don't like advertising

This week's topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let's dive in to that for this week, shall we?…

Hey Massage Therapists: Here's how you survive in a crowded market.

I remember back in Massage Therapy school, one of the things our teachers always told us was to never sign a contract that had a ridiculous 'non-competition' clause. If you haven't heard that term before, a non-competition clause says you can't open a similar business (like another massage therapy clinic.…

Learn to Build Your Own Business Website!

For six years now, folks have been telling me I should really develop materials to teach others how to create their own websites. I've always been a bit hesitant to do it, because I wanted to make sure whatever I offered was the best darned thing I could possibly create.…

You say you want a revolution...

Happy New Year! I hope you all had a wonderful end of 2015 and are looking forward to this new year. This is the time of year where we all tend to think about 'turning over a new leaf' and planning what shape we want our personal lives and businesses…

Setting goals and measuring success

One of the things I really focus on when designing a website for a client is the success of their business. This is the #1 most important part of the process. After all, if your website is not bringing you any business or helping you achieve your goals, what was…

Holiday marketing that feels RIGHT for your business

You wouldn't believe it by the weather today here in Toronto, but the holidays are fast approaching. If you’ve been in business even a short time, you probably know that mid-November through the end of the year is a big time for sales and bookings, which means it's an…