happy little biz

Topic: marketing

Want to learn how to write better content?

Imagine if you walked into work today and were asked to write something. A blog post, a website update, or a brochure to send out to other businesses in the area. How does that make you feel? Do you immediately groan and wonder how you can get out of it?…

Should I use social media to promote my business?

First thing’s first: if you haven’t read last week's post on blogging, I’d recommend going back and reading it. Some of the things I said last week apply this week! So I’ll start this whole topic with a reminder about the ‘should I?’ part of the…

Should I Start a Blog?

This week and next I wanted to tackle a question I receive often from clients. People want to know what they should be doing online in order to promote their businesses. Should they be blogging? Should they be on Instagram? Twitter? Facebook? Snapchat? Something else? #mc_embed_signup{background:#fff;…

Holiday Marketing Doesn't Have To Suck

It's mid-November, and that means it's time to start thinking about your holiday marketing plans. Never thought about them before? Usually leave that until December 1st? Happy to just sell a few gift certificates and not worry about it? That's all ok! But let me give you a little nudge…

Avoiding the client bookings roller coaster

Is this a familiar scenario for you? You’ve got this great place you work at. Maybe you work solo, maybe you’re in a clinic with lots of other therapists, or maybe you do onsite work. Doesn’t matter. But you like it and it works for you. Some…

Communication Part 1: Mailchimp

So even though we've technically got another few weeks of summer left, it sure feels like fall (even if the weather doesn't agree). Our old friend the pumpkin spice latte is firmly back on cafe menus everywhere. People are pulling those sweaters out of the closet again. And we're all…