happy little biz

Topic: marketing

Are you feeling bad about marketing?

If I say the word marketing, how does it make you feel? If you’re like a lot of health and fitness professionals, the idea of doing any kind of marketing for your business is approached with a great deal of resistance. We’re told we should be doing it…

Can technology help grow your practice?

Have you ever sat at your computer (or in this day and age, your phone), swearing because you couldn’t get it to do what you wanted to do? Or, have you ever watched other businesses go all out with the technology — a cool website, online booking, social media advertising,…

Something no one ever tells you about choosing a niche.

You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'specialization'. But no matter what words you use, it's an important concept in marketing any business. When we’re talking about marketing,…

Is social media too much of a time suck?

In this digital-focused world, promoting your business online seems like a no-brainer. I’ve certainly shared plenty of content about online marketing with you guys, and I agree that it’s an important part of building a business. Whether you’re a one-person show or have a big clinic or…

Want to learn how to write better content?

Imagine if you walked into work today and were asked to write something. A blog post, a website update, or a brochure to send out to other businesses in the area. How does that make you feel? Do you immediately groan and wonder how you can get out of it?…

Should I use social media to promote my business?

First thing’s first: if you haven’t read last week's post on blogging, I’d recommend going back and reading it. Some of the things I said last week apply this week! So I’ll start this whole topic with a reminder about the ‘should I?’ part of the…