happy little biz

Posts tagged: massage therapy

Hey Massage Therapists: Here's how you survive in a crowded market.

I remember back in Massage Therapy school, one of the things our teachers always told us was to never sign a contract that had a ridiculous 'non-competition' clause. If you haven't heard that term before, a non-competition clause says you can't open a similar business (like another massage therapy clinic.…

Case Study: Niche-specific marketing really works!

I had a full schedule most of the time. [...] All I had to do was focus my marketing strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz…