happy little biz

Topic: niche

What the heck is content marketing and why should I care?

If we've ever worked together on a project, or if you've been reading my blog or newsletter for a while, you've probably heard me say that you should keep your website simple and focus on the content. So now let's talk about another way to focus on your content: content…

Be Authentic

Authenticity is your business' greatest asset. Sounds a bit cliche, doesn't it? Or at least like something you'd read on a super clickbaity "The one thing your business is missing to make ten brazillion dollars!" post. Ugh. But here's the thing: something that all small businesses and entrepreneurs seem to…

Case Study: Niche-specific marketing really works!

I had a full schedule most of the time. [...] All I had to do was focus my marketing strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz…

Should you be a "Jack of all trades" in business?

Jack of all trades, master of none. You've probably heard that phrase before. In some areas of life, it can be awesome to be pretty good at a bunch of different skills. But should your business be that way? Should you be "pretty good" at things? Should you take the…