happy little biz

Topic: positioning

What the heck is content marketing and why should I care?

If we've ever worked together on a project, or if you've been reading my blog or newsletter for a while, you've probably heard me say that you should keep your website simple and focus on the content. So now let's talk about another way to focus on your content: content…

You aren't my client

I can hear you now. "What do you mean, I'm not your client? If I'm paying for this website, that makes me the client, right?" Well, not exactly. Yes, if we're working on your website together, you did hire me and you are the client in our working relationship. That…

Should you be a "Jack of all trades" in business?

Jack of all trades, master of none. You've probably heard that phrase before. In some areas of life, it can be awesome to be pretty good at a bunch of different skills. But should your business be that way? Should you be "pretty good" at things? Should you take the…