happy little biz

Posts tagged: small business

A short lesson on advertising for those who don't like advertising

This week's topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let's dive in to that for this week, shall we?…

Being grateful, and graceful, saying no to referrals

So last week I mentioned that one of the things I've been struggling with recently is dealing with referrals when the person being referred isn't a good fit for what I do. I'm always super grateful for referrals from friends, family, and other clients. They're the lifeblood of any business,…

Tutorial: Need a professional email address?

Have you been using a free email address as your business email? Gmail, Hotmail, or similar? That can be a fine option, but your professional online presence can look a lot more polished if you have your own custom email address, using your own domain name. But how do you…

A Happily Ever After For Your Business?

It's finally spring here in Toronto (can I get a 'it's about damn time!'?). With spring tends to come those feelings of renewal, growth, and wanting to 'spring clean' our lives - personally and professionally. For we solo business types, that means we start to think about ways we…

Is competition ever healthy?

Today I want to talk a little about the whole idea of competition. As small business folks there are always going to be others that do the same kinds of things we do, and offer similar services. That's just a given. Old school business textbooks would call those other businesses…

Why building a website is kinda like building a puzzle

A couple of weeks back I wrote a bit about how to choose a good option for creating your website. Do you hire someone, go totally DIY, or somewhere in between? One of the places I've noticed people tend to get stuck in the process is what order to do…