happy little biz

Topic: work smarter

Trading time for money is for the birds

Sorry, birds. But seriously: go Google 'trading time for money'. Notice a pattern in what comes up on the first few pages of results? Yep. It's a bad idea. We should all stop doing it. A career goal should be to get away from that time = money equation. So why…

Social Media Is Not For Everyone

Every client project I work on right now has clients asking me things like: should I be using social media? Which platform should I go with? How will I reach the most people? Should I invest in advertising on social media? It's 2016, everyone is on social media, I need…

What the heck is content marketing and why should I care?

If we've ever worked together on a project, or if you've been reading my blog or newsletter for a while, you've probably heard me say that you should keep your website simple and focus on the content. So now let's talk about another way to focus on your content: content…

The secret about time management that no one tells you...

It's damn hard. Way harder than self-help books and cute inspirational phrases on pinterest would have you believe. We live in a world of constant distractions. If it's not social media, it's TV. Or iPhone games. Or the dozens of books on our e-readers. Or endless YouTube videos. Or text…

Web design tips for non-designers

Whether you're building your own website or working with a professional to create one, it can be a little daunting to think about design if you're not, well, a designer! But no matter what your role in the process, it's a good idea to have some basic understanding of what…

Setting goals and measuring success

One of the things I really focus on when designing a website for a client is the success of their business. This is the #1 most important part of the process. After all, if your website is not bringing you any business or helping you achieve your goals, what was…